3 Best Online Advertising Channels to Grow Your Business
The right business tactics can make or break your small business. With the right strategies, you can grow your company and make more money using online marketing channels. Online advertising is a good way for you to target customers with relevant information in real-time. There are many benefits of best online advertising channels for your small business. Getting customers is the top priority for every business. As a start-up, you can use free online tools to get your product/service out there and start your first sales.
You need to know about the three best online advertising channels if you want to promote your business.
1. Google AdWords
There are plenty of advertising channels you can use to grow your small business. However, not all these channels are equally effective. Some of them may not help you achieve your target audience at all. This is where Google AdWords comes in.
Google AdWords is a highly effective advertising channel that allows you to reach your target audience with a high degree of accuracy. Google has 87 percent of the worldwide search market and processes over 3.5 billion requests each day.
The following are a few reasons why Google AdWords is one of the most successful internet advertising channels for small company growth:
- Target specific customers
- Rank highly on the search engine pages
- Ability to show different ads on each page of Google
- Costs may be calculated depending on the number of clicks per term and the keywords themselves
- Using AdWords, you will get live statistics on your account
- You can stop or pause an ad whenever you want (useful for seasonal products)
- Allows for granular targeting of your potential customer base
- Target specific demographic
- Flexibility to test new keywords
Apart from Microsoft and Google, Taboola and Outbrain are two companies that operate similarly to Google Display Ads. Both systems are focused on reaching the appropriate target audience at the right time when they’re most open to fresh messages, and they fill the “recommended for you” boxes seen at the bottom of stories on sites like BBC, CNN, The Guardian, and others.
2. Facebook Ads
Facebook Ads is one of the best Online Advertising Channels to Grow Your Small Business, Big Brand, and Large Company.
Facebook Advertising is a powerful online solution to grow your small business, big brand, and large company. It works for every type of business! Facebook advertising allows you to reach millions of potential customers with just one click.
With Facebook advertising, you can reach people in their news feed who are already interested in your product or service. You can discover individuals who share your interests and provide them with a valuable service. Facebook advertising allows you to choose which users see your ad and which users do not. This gives you the ability to create the perfect audience to get more conversions for your business.
You can use Facebook ads in combination with other online marketing tools to maximize the performance of your online advertising investment. With Facebook advertising campaign management software, you may manage several campaigns at once. Each campaign has its budget, schedule, targeting criteria, and bid rate. Campaigns are simple to put up and administer.
Let’s take a look at statistics
- Facebook has around 2.8 billion active users across the globe.
- Facebook advertising has a 400 percent to 450 percent average return on investment.
- In the previous year, 18.3 percent of people in the United States purchased Facebook.
Click here to read: How to Make Big Data Implementation a Success
3. Amazon Advertising
You probably already know that Amazon is the biggest online marketplace in the world, but you might not know that Amazon Ads are an incredibly effective way to grow your business with almost no effort at all.
Amazon offers two advertising options, sponsored products, and headline search ads. Both are extremely effective ways to reach new customers who are actively searching for your products on Amazon each day.
Sponsored Products allow you to advertise your products directly on the product detail pages of customers who have already expressed interest in your niche. When a customer performs a search on Amazon, your ad will automatically appear at the top of their results for your targeted keywords. This means they have already taken an action that led them to search for exactly what it is you are selling so now is the perfect time to capture their attention with your ad.
Amazon Advertising refers to any advertising campaign on Amazon’s website or one of the company’s apps. This type of advertising is relatively new for Amazon, but it is growing rapidly. There are several types of Amazon Ads, including Sponsored Products Ads (PPC), Product Display Ads (PLA), and Headline Search Ads (HSAs).
The Strengths of Amazon Advertising
Several strengths make Amazon advertising a great choice for small businesses looking to grow their businesses. Some of these strengths include:
Amazon has a large customer base. Amazon is expected anything more than a 50% market dominance in the US e-commerce industry for the year, and 49% of US web users start their digital product search on Amazon. A large customer base means that there are already millions of potential customers who are familiar with the company and its services. With so many potential customers already in place, you don’t have to spend as much time building your brand or getting people to know about it.
Third-party sellers account for nearly half of all Amazon revenues in 2019, with 225,000 small companies selling over $100,000 in Amazon stores.
Click here to read: 3 Biggest International E-Commerce Challenges
Some Other Channels To Consider
- Bing Ads
- LinkedIn Ads
- Twitter Paid Ads
- Yahoo! Search Marketing
- Content marketing
- Social media marketing
- E-mail marketing
- Affiliate Marketing
- Display advertising
These platforms are also worth thinking about if you’re searching for the finest internet advertising channels to help your small company develops.
