30 Free SEO Tools to Boost Your Website’s Performance
- 1. MozBar SEO Toolbar
- 2. Bing Webmaster Tools
- 3. Ahrefs
- 4. SEO Review Tools
- 5. Semrush
- 6. AnswerThePublic
- 7. WordStream Free Keyword Tool
- 8. Keyword Tool
- 9. Seed Keywords
- 10. Ubersuggest Free Keyword Suggestions
- 11. Synup Listing Scan
- 12. BrightLocal
- 13. Screaming Frog SEO Spider
- 14. Google Tag Assistant
- 15. Google Tag Manager
- 16. GTmetrix
- 17. HigherVisibility Google SERP Snippet Optimization Tool
- 18. Merkle
- 19. Google Analytics
- 20. Google Search Console
- 21. Google Keyword Planner
- 22. Google Trends
- 23. Google Business Profile
- 24. Google PageSpeed Insights
- 25. Monitor Backlinks Free Backlink Checker SEO Tool
- 26. Help a Reporter Out (HARO)
- 27. Qwoted
- 28. Help A B2B Writer
- 29. Sonar
- 30. Amazon Keyword Research by Helium 10
You’re in luck if you want to improve your website’s SEO without breaking the bank. There are some free tools available that can help you optimize your site, track performance, and ultimately boost your rankings. Below is a list of 30 free SEO tools that every website owner should consider using.
1. MozBar SEO Toolbar
The MozBar SEO Toolbar is a powerful browser extension that gives instant insights into any webpage’s SEO metrics. With features like page authority, domain authority, and link analysis, it’s a must-have tool for any SEO enthusiast.
Use it for: Analyzing page authority, backlinks, and on-page elements.
Totally Free or Not: Mostly free; premium version offers additional features.
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2. Bing Webmaster Tools
Bing Webmaster Tools is an essential platform for anyone looking to optimize their website for Bing. It provides comprehensive reports, diagnostics, and tools to monitor your site’s performance in Bing search results.
Use it for: Monitoring site performance, SEO analysis, and keyword research.
Totally Free or Not: Totally free.
3. Ahrefs
Ahrefs is a well-known tool for backlink analysis and keyword research. The free version, Ahrefs Webmaster Tools, allows you to monitor your site’s SEO health, analyze backlinks, and explore keyword rankings.
Use it for: Backlink analysis, keyword research, and competitor analysis.
Totally Free or Not: Limited free version; full suite requires a subscription.
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4. SEO Review Tools
SEO Review Tools offers a wide range of free SEO tools designed to improve your site’s on-page and off-page SEO. These include keyword research, backlink checks, and site audits.
Use it for: Conducting on-page SEO audits, keyword research, and backlink analysis.
Totally Free or Not: Totally free.
5. Semrush
Semrush is a comprehensive SEO tool that offers a limited free version for keyword research, site audits, and competitive analysis. It’s one of the most popular tools in the industry for good reason.
Use it for: Keyword research, competitor analysis, and site audits.
Totally Free or Not: Limited free version; paid plans unlock advanced features.
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6. AnswerThePublic
AnswerThePublic visualizes search queries to provide insights into what your audience is asking. It’s an excellent tool for content creators looking to address the questions their audience cares about.
Use it for: Discovering popular search queries and content ideas.
Totally Free or Not: Mostly free; premium features available.
7. WordStream Free Keyword Tool
WordStream’s Free Keyword Tool helps you discover relevant keywords for your content. It provides keyword suggestions and search volume, making it easier to target the correct terms.
Use it for: Finding long-tail keywords and related search terms.
Totally Free or Not: Totally free with some limitations.
8. Keyword Tool
Keyword Tool generates keyword suggestions from various search engines like Google, YouTube, and Bing. It’s an excellent alternative to Google Keyword Planner for finding new keywords.
Use it for: Generating keyword ideas and discovering trending topics.
Totally Free or Not: Limited free version; premium access unlocks more data.
9. Seed Keywords
Seed Keywords allow you to create a scenario and ask your audience what they would search for, helping you find niche keywords that are otherwise hard to discover.
Use it for: Generating niche keywords based on real user input.
Totally Free or Not: Totally free.
10. Ubersuggest Free Keyword Suggestions
Ubersuggest, developed by Neil Patel, provides keyword suggestions and data on search volume, CPC, and competition. It’s a robust tool for anyone looking to improve their keyword strategy.
Use it for: Discovering new keywords and analyzing search volume.
Totally Free or Not: Mostly free; premium version provides advanced features.
11. Synup Listing Scan
Synup Listing Scan helps ensure your business listings are consistent across various platforms. The tool is crucial for maintaining your local SEO efforts and improving visibility.
Use it for: Checking and optimizing business listings for local SEO.
Totally Free or Not: Totally free.
12. BrightLocal
BrightLocal offers tools for managing and improving your local SEO. The free version provides insights into your business listings, reviews, and citations, which are essential for local search rankings.
Use it for: Managing local SEO, business listings, and reviews.
Totally Free or Not: Limited free version; paid plans available.
13. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful desktop tool that crawls your website and identifies SEO issues such as broken links, duplicate content, and missing metadata.
Use it for: Conducting in-depth technical SEO audits.
Totally Free or Not: Free for up to 500 URLs; paid version unlocks more features.
14. Google Tag Assistant
Google Tag Assistant is a free SEO tool designed to help you troubleshoot and validate the installation of various Google tags on your website, such as Google Analytics, Google Ads, and more. This tool can ensure that your tags are firing correctly and that your website is accurately tracking visitor data.
Use it for: Identifying tag-related issues, verifying tag setups, and improving your website’s overall performance.
Totally Free or Not: Google Tag Assistant is free to use.
15. Google Tag Manager
Google Tag Man ager is a free SEO tool that simplifies managing and deploying marketing tags (snippets of code) on your website without requiring manual code edits. It allows you to easily add, update, and manage various tags, such as Google Analytics, Google Ads, and third-party tags, from a single interface. This streamlines your workflow and ensures that your tags are implemented correctly, leading to more accurate data collection and analysis.
Use it for: Managing multiple tags, tracking website events, and improving your site’s overall performance.
Totally Free or Not: Yes, Google Tag Manager is completely free to use.
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16. GTmetrix
GTmetrix analyzes your website’s loading speed and provides actionable recommendations to improve performance. Site speed is critical for user experience and search engine rankings.
Use it for: Analyzing site speed and optimizing performance.
Totally Free or Not: Mostly free; premium plans offer more advanced options.
17. HigherVisibility Google SERP Snippet Optimization Tool
HigherVisibility tool visualizes how your webpage will appear in Google’s search results. It helps optimize your titles, meta descriptions, and URLs to improve click-through rates.
Use it for: Previewing and optimizing Google SERP snippets.
Totally Free or Not: Totally free.
18. Merkle
Merkle provides free SEO tools, including a schema markup generator, SERP simulator, and robots.txt testing tool. These tools are essential for improving your website’s technical SEO.
Use it for: Enhancing technical SEO with tools like schema generators.
Totally Free or Not: Totally free.
19. Google Analytics
Google Analytics is the go-to tool for tracking website traffic, user behavior, and conversions. It provides comprehensive insights into how visitors interact with your site, helping you optimize for better performance.
Google Analytics 4, often called GA4, is the newest version of Google Analytics, completely transforming the platform. It fully replaces the previous Universal Analytics (UA) version, which was discontinued in July 2023.
Use it for: Tracking website traffic, user behavior, and conversion rates.
Totally Free or Not: Totally free.
20. Google Search Console
Google Search Console helps you monitor your website’s performance in Google search results. It offers valuable insights into indexing status, search queries, and site errors, making it an essential tool for any website owner.
Use it for: Monitoring website performance in Google search results.
Totally Free or Not: Totally free.
21. Google Keyword Planner
Google Keyword Planner is primarily designed for advertisers but is also helpful for SEO keyword research. It provides data on search volumes, competition, and keyword ideas, making it easier to plan your content.
Use it for: Keyword research and planning advertising campaigns.
Totally Free or Not: Totally free.
22. Google Trends
Google Trends shows how search interest in specific topics changes over time. It’s a valuable tool for identifying trending topics and seasonal keyword opportunities, helping you stay ahead of the competition.
Use it for: Identifying trending topics and seasonal keywords.
Totally Free or Not: Totally free.
23. Google Business Profile
Google Business Profile (formerly Google My Business) is crucial for local SEO. It lets you manage your business’s presence on Google, including appearing in search results and on Google Maps, which is vital for attracting local customers.
Use it for: Managing and optimizing your local business presence on Google.
Totally Free or Not: Totally free.
24. Google PageSpeed Insights
Google PageSpeed Insights analyzes your website’s loading speed on desktop and mobile devices. It provides detailed suggestions for improving performance, which is crucial for SEO and user experience.
Use it for: Evaluating and improving website loading speed.
Totally Free or Not: Totally free.
25. Monitor Backlinks Free Backlink Checker SEO Tool
Monitor Backlinks offers a free backlink checker that helps you track and analyze the quality of your backlinks. Backlinks are essential for SEO; this tool allows you to manage them effectively.
Use it for: Checking and monitoring backlinks.
Totally Free or Not: Mostly free; premium version available.
26. Help a Reporter Out (HARO)
HARO connects journalists with expert sources, allowing you to earn high-quality backlinks from reputable publications. It’s an excellent way to build your site’s authority and improve SEO.
Use it for: Earning backlinks by providing expert insights to journalists.
Totally Free or Not: Totally free.
27. Qwoted
Qwoted is similar to HARO but focuses on helping you get quoted in media outlets. This tool connects you with journalists looking for expert opinions, offering another avenue for earning quality backlinks.
Use it for: Building authority and earning backlinks from media outlets.
Totally Free or Not: Totally free.
28. Help A B2B Writer
Help A B2B Writer connects B2B writers with industry experts, providing opportunities to be quoted in B2B publications. This is a valuable tool for securing mentions and building credibility in the B2B space.
Use it for: Gaining exposure and backlinks in B2B publications.
Totally Free or Not: Totally free.
29. Sonar
Sonar is a free keyword research tool specifically designed for Amazon sellers. It helps you find the best keywords to optimize your Amazon product listings and improve your chances of ranking well in Amazon’s search results.
Use it for: Optimizing Amazon product listings with relevant keywords.
Totally Free or Not: Totally free.
30. Amazon Keyword Research by Helium 10
Helium 10 offers a free Amazon keyword research tool that helps you identify the most relevant keywords for your products. This tool is essential for improving product visibility on Amazon and boosting sales.
Use it for: Amazon keyword research and product listing optimization.
Totally Free or Not: Mostly free; premium tools available with a subscription.
These 30 free SEO tools are invaluable resources for optimizing your website, improving your rankings, and driving more traffic. Whether you’re just starting out or looking to fine-tune your SEO strategy, these tools can help you achieve your goals without paying so much!
