The past week witnessed a flurry of activity in the world of generative AI, with major updates and developments from various tech giants. Among the notable highlights was a collaboration between Runway ML, an AI video startup based in New York, and Getty Images, aiming to amplify the presence of generative AI content across advertising, media, and the entertainment industry, including Hollywood.
Getty Images’ extensive content library serves as the foundational training data for a novel enterprise-oriented AI model designed specifically for generating AI-generated videos. Importantly, this innovative model allows clients to fine-tune it by incorporating their own datasets, offering a significant level of customization. Runway’s Co-founder and CEO, Cristóbal Valenzuela, views this partnership as a critical step forward for widespread commercial adoption. He emphasizes that the ability to fine-tune the model with diverse datasets represents the true magic of this collaboration, unlocking previously unexplored possibilities.
It’s worth noting that Runway’s approach to its latest generative AI model, termed “Runway <> Getty Images Model (RGM),” differs from its existing model. The RGM, currently in beta with plans for a broader release in the near future, is described as “highly creative and highly curated” and boasts legal compliance, thanks to Getty’s pre-licensed data. This model empowers movie studios, advertisers, and broadcasters to incorporate videos, references, or even unreleased content, offering a fresh dimension to their creative endeavors.
The partnership with Getty Images follows closely on the heels of their September launch of an AI image platform. According to Grant Farhall, Chief Product Officer at Getty Images, there’s a growing demand for video content among their customers, albeit with the challenge of time constraints. Runway’s tools not only facilitate content generation but also offer dynamic features like panning, zooming, and other creative tools.
It’s essential to note that Getty Images doesn’t envision AI-generated videos entirely replacing human-made ones. Instead, they believe that AI provides a valuable tool that offers flexibility and efficiency, especially for content that might be challenging or time-consuming to produce manually. The collaboration represents an exciting frontier in the convergence of AI and creative industries, providing innovative options for content creators while preserving the authenticity of human-made video content.
News about AI:
- Last week, EU officials continued to discuss — and eventually agreed — on a proposed EU AI Act that would bring in a host of new AI rules for the EU’s 27 member countries.
- British regulators have started to investigate whether Microsoft’s partnership with OpenAI is a violation of anti-trust laws. The UK’s Competition Marketers Authority released a statement on Friday asking for comments on whether Microsoft’s relationship with OpenAI “caused a relevant merger situation or, if so, what effect it could have on competition within the UK.”
- Last week, several social platforms faced criticism for their use of generative AI, including Meta, which was accused of training its AI platform by using users’ photos taken from Facebook and Instagram. TikTok also faced criticism for its use of deepfake videos of alleged Hamas victims in various posts.
- Alibaba was also called out for using videos from well-known TikTok creators to train its AI video model.
- Meanwhile, OpenAI said it’s investigating concerns that ChatGPT “getting lazier” following reports that users find the chatbot getting less and less predictable.
- Certainly, here are the key AI-related announcements from last week:
- Google introduced its powerful new AI model called Gemini, which aims to compete with OpenAI’s GPT-4 and other large language models.
- Meta released updates to its AI tools across platforms like Facebook, Instagram, Messenger, and WhatsApp, offering nearly two dozen ways to leverage generative AI for search, social discovery, advertising, and business messaging.
- SAP Business launched a new advertising campaign featuring an AI-animated cat painted in the style of Vincent Van Gogh to showcase its AI offerings.
- The sleep and meditation app Calm used AI to recreate the voice of James Stewart, known for playing George Bailey in “It’s A Wonderful Life.” This AI-generated version of his voice narrates a new 45-minute story called “It’s A Wonderful Sleep Story.”
- Karen X Cheng, a creator, shared her keynote speech from October’s Adobe MAX conference titled “The Artist vs The Algorithm,” providing insights into the challenges faced by creators in the context of various social platforms.
Informative AI News from Techlopedia:
- The rapid advancement of artificial intelligence has brought about the emergence of new AI names that are becoming a part of our cultural vocabulary. These names encompass a wide range of entities, from startups and chatbots to large language models and AI products.
- David Placek, the founder and CEO of Lexicon, a company renowned for creating iconic names such as Blackberry and Azure, shared insights on AI naming trends. He discussed what attributes make a name effective and how his agency approaches naming projects for various new AI startups.
- Additionally, an AI task force focused on publishers is in a phase of growth and evolution. This task force is expanding its membership to include more individuals from various member companies, reflecting the increasing importance and relevance of AI in the publishing industry.