Video marketing is the best branding strategy. Ignore this, and you are ignoring the truth. Video is an awesome way to convey value; communicate with customers; differentiate yourself from your competitors; create awesome landing pages; generate leads, and have awesome branding.
Videos are more likely to make an impression on their audience because images are often processed faster than words. A well-produced video can pack a powerful punch, not only by speaking to people directly but also via social media sharing. Social media plays a big role in spreading your brand awareness, but you want to be sure that whatever videos you post are engaging enough that viewers will pause their scrolling at some point.
7 Types of video content
Today, I am sharing with you 7 awesome types of video content for effective marketing strategies.
- Videos Promoting Your Brand
Infomercials are special-purpose marketing. They are designed to sell a product, and they succeed only if the product is good. But other kinds of marketing use video. Videos can be used to convey information-there are countless blogs, for example, that are just videos-but there is no reason why you can’t use videos for other things.”
Content marketers produce content that’s valuable, not just for selling something. It’s not just an ad; it also conveys information about who you are and what you do; it introduces your brand; it helps potential customers make informed buying decisions, and it makes your business visible to an audience of people who would never otherwise hear about you.”
- How-to videos
Video is an excellent way to convey information in a way that is more than just words. It is clear, engaging, memorable, and most of all it doesn’t need to be read. As a result, it is the perfect format for how-to videos.
Sometimes how-to videos are videos that offer instruction on how to do something. But they can also be videos that tell a story about how someone overcame adversity or succeeded despite challenges. The latter is especially effective when combined with images of happy people in similar situations doing what you want them to do.
How-to videos are effective ways of getting someone to take action when you don’t know if that person is interested in your product or service in the first place. How-to videos are also good for engaging your audience in a conversation about your product or service by encouraging them to discuss their experiences with others who have had similar experiences.
- Informative videos (trend reports, industry news, etc.)
In the era of visual and verbal information overload, in which media consumers do not have time to read and understand the information in the traditional text-based form, it is important to use visual and verbal information in a way that is compelling and easy to digest.
A well-made informative video will help you attract more customers and increase the number of hits on your website. It’s easier to understand and it’s difficult to be misinterpreted. It helps you keep your target audience engaged and informed about the various aspects of your organization.
It is really important to create videos that clearly communicate the message and also with appealing graphics, sound, and music tracks necessary for effective marketing purposes. When we talk about informative videos we do not need to define the type of video as every company has different needs and one should be able to cater to these needs accordingly. Thus an informative video can be used as a promotion tool for your products or services with a specific purpose in mind.
- Interviews and Q&A’s
Interviews and Q&As are useful for effective marketing because they provide a lot of information about an individual or business that can be used for a variety of purposes. One purpose is to tell the story of the person or company, and another purpose is to serve as a marketing tool.
The video content is compelling because it’s about the person, not just about the product or service they’re promoting. You can put anything in an interview that you could put in a book. If you want to sell something, the best thing is to talk about why it’s so valuable and what you’d do if you were in their shoes. If you want to promote yourself, do the same thing: explain why you’re so perfect for this job and what makes you special, and so on.
- Controversial or shocking videos (remember: be original, don’t follow the pack)
The controversy or shock value of a video is what makes it memorable, and most people will remember a video more for its controversy than any aspect of the video itself.
Although it may seem like an insignificant detail, this is important to consider. A lot of people make videos about controversial or shocking topics, and they are often very effective at getting attention. If your videos are redundant or boring, you miss out on an opportunity to monetize your audience. Make them different each time.
- Animated shorts
Animated shorts enable the company to create awareness about its product among the masses effectively and efficiently. The business can target the right audience in the right way. An animated short can be created in different styles and themes and it depends on the business objective whether the theme should be funny or serious or any other style. The content and entertainment value of an animated short is so strong that it makes your product memorable.
A lot of people who would not normally listen to or watch sales pitches, or promotional videos will sit through an animation as it holds their attention and provides the information they need.
Webinars are extremely effective when done right. Videos are rich in content and information. They are usually recorded when there are more people in attendance, which minimizes the chance of forgetting something important. The presenter provides valuable information in a way that’s easy to remember. And by weaving together text, images, graphics, and other media into one cohesive image or presentation, it becomes much easier for viewers to remember what was presented.
Video content can be used to make your business visible and relevant to potential customers. When you use video, you can not only attract attention but also inform your customers about your product or service. It can be an effective tool for education and communication.
Video content makes marketing easier. A video may have the advantage over the text of being able to adapt to changes in the viewer’s attention so that if they are looking at something else for a moment you can continue with your message without losing the attention of the viewer.