The quest for venture capital funding is an important part of any startup’s lifecycle. Venture capital funds provide startups with the financial resources and strategic connections that the business will need to become a thriving operation. Venture capitalists advance startup companies’ money in exchange for a share of ownership and a percentage of the profits. It’s an early-stage investment made by experienced investors who understand how to take risks. Their contributions help startups develop into solid, viable businesses.
The process of due diligence can be very time-consuming, but it’s a crucial step for founders who are looking to raise venture capital. The key is to start pitching early and consistently and know what interesting things you need to tell your investors.
When approaching investors, it’s important to be prepared with three specific details.
Be prepared for any situation that might happen
Investment opportunities don’t always come when you’re ready for them. If you’re a founder, you may never know when an interested party will approach your startup with a proposition that might be beneficial for everyone. Be prepared for due diligence. If you’re not, the opportunity may slip right through your fingers.
Don’t procrastinate. Founders, who delay signing documents or making important decisions, tend to get caught in a bad situation later on. Sometimes VCs just pop up in your life after you’ve already started working on your company. This happened to the founders of Calm. When the economy is good, venture capitalists are more willing to talk to companies. If a company doesn’t get its affairs in order beforehand, it may have a hard time catching up.
Before you make a pitch to a VC firm, learn about what they need from you
Before you get on a plane to start pitching venture capitalists, or even worse, before you ask anyone for money, it’s important to understand what they need from you. What does your business need? Because the answer to this question will shape the pitch you make, whether you get more funding or not. It’s also an important indicator of whether or not an investment will turn into a deal.
You want to make sure the executive team is fluent with the pitch deck and that they are ready to have important conversations about it.
A financial model describes operational details of your startup – how you’ll make money from customers, how you’ll give money to your employees, and which profit margin you expect. The process of creating a financial model should help you identify key metrics that you will examine as your business develops.
Tax Laws and Regulations
The government and your accountants are constantly trying to keep up with the complex system of tax laws. To avoid late fees and fines, you should have some sort of reminder system in place.
Make Things Clear
You can make up details to restate interesting points, but first, make sure that those details are consistent. Be conservative and transparent about details you make up. A point is more important than how you express it, so don’t focus on the details. You may have accidentally categorized an expense differently than you should have.
Although you might not be perfect, if you have a process for achieving success, it will impress VCs. This game is all about trust, expectation, reality, investment, and finally of profit off course.
If you want to grow quickly, you need outside sources of money. If you bootstrap and remain without external funding for too long, you may be too slow to take advantage of market opportunities.
While the number of available lending services might make it seem like you have more access to capital than ever, remember that fiscal responsibility is still important, especially for business owners.