Mobile commerce is now the future of e-commerce. So businesses are increasingly focusing on improving their mobile presence. There is an increase in the number of consumers using mobile devices to find and purchase goods. The convenience and comfort of online shopping are very important to many customers. However, to know which features are necessary for a successful Mobile commerce app, you need to understand your audience and the problems they face.
During the Covid pandemic, supplies through M-Commerce platforms were a safe way to acquire essentials. Platforms that are built with a lot of funding can weather downturns better than ones that are not, although there is little correlation with platform success and whether platforms were built in a down economy.
Successful Mobile Commerce App
The online commerce market will hit US$2.7 billion by 2021 and that’s great news for you if you plan on being in e-commerce shortly. . Mobile commerce has become so successful that many people are now using their smartphones to search for information when they are not in front of a computer or phone. This in turn has led to additional funding for mobile applications as well as increased usage of mobile commerce apps by companies of all sizes across the world. Being an entrepreneur or a business-minded individual, this is for you.
If you want to start an M-Commerce business, it’s important to focus on the right market. Because survival is our number one priority, we seek to live in comfort and convenience. Becoming a successful mobile commerce app is easier today than it has ever been. Mobile commerce has become an essential part of every person’s life. As such, there are numerous mobile app development companies to help you with your product or service. Having a mobile app is not just a requirement anymore, but it has become an important part of how people consume content and buy things.
15 Key Features of Mobile Commerce App
Here is a list of 15 key features for the successful development of an e-commerce mobile app
- Registration is a simple process
- Multiple Options for payment
- Feedback system
- Push notification
- Location tracking
- User profile
- Product Images
- Discount vouchers and promotions
- Fast Process of Checkout
- Augmented Reality
- Wishlist Option
- Product Recommendation
- dark theme
- Customer Support
Registration is a simple process
It is a known fact that users hate long checkout pages and will abandon sites that make them input lots of information. Shoppers need to feel like your application is designed for their needs, and asking too many questions can make them feel like they’re being interrogated.
Your signup process should encourage quick and painless registration so that your users don’t feel intimidated. You can decrease the number of steps that users have to go through to register for your app by integrating Google and Facebook APIs, which will do most of the work for you. The quick registration process is a significant advantage for users.
Multiple Options for payment
The more payment methods you support, the greater your purchasing power. People leave the shopping out because they’re frustrated with credit card security measures. Some customers prefer a plastic card, while others want to use cash. You need your shopping cart platform to support multiple payment gateways so everyone can shop with you.
In addition, you should consider adding a virtual wallet feature, to make it easier for users to check their account balance and recent purchases. Meanwhile, users can also load more money into their E-wallets whenever they’d like.
Feedback allows you to know how your users will experience using your application. It guides you on how to upgrade from primitive software to a more perfect one. After delivering the product, you can put an end to the guessing game about what your customers want. If you understand the cause, you can more easily find a solution.
Mobile commerce is a particular business that people don’t utilize that often or regularly, just like online commerce and traditional commerce. A push notification system can help you optimize a user’s experience with your app, and increase the app opening rate, and boost sales. Regular updates keep users engaged with the product.
Additionally, you can remind users of special deals with push notifications. This will make them feel that they mustn’t miss out as they might not get the same discount again.
A large percentage of people (53%) are willing to share their location with mobile apps, and a significant number of people (26% users) want push notifications relevant to their locations. Leverage location tracking features in mobile apps to tailor tactics for location, which is one of the most important data points for analysis.
This app can help you locate your physical store if you have one. And it can tell the customer where your physical store is, even if they’re not currently in the neighborhood. The consumer survey found that many users want to be able to locate physical stores from their mobile devices.
An app’s ability to allow users to log in and make purchases is important for a business’s long-term success. If utilized properly, this feature will help you and your customers accomplish something meaningful.
The good news is that with User Profiles, you can get a complete overview of the individual customer and thereby recommend relevant products.
Customers are happy because they are getting offers that they find to be relevant, and you’re pleased because the more relevant their recommendations are, the more likely it is that they’ll get a sale. Personalization is appealing to 90% of people.
A picture is worth a thousand words, so why settle for thousands of words when you can show them what they are buying? The easier you make it for the customer to find what they’re looking for from the beginning, the better your website will convert.
Discount vouchers and promotions
A lot of companies are now sending promotional codes and coupons to their customers along with the standard purchase offers. This helps in gaining business from customers who may not have purchased if there were no discounts. This is like a win-win for them and the seller, as they both get what they want.
Fast Process of Checkout
The faster your customers can check out, the more likely they are to complete a purchase. Simple forms with minimal fields compel users to complete the purchase process, leading to higher rates of conversion.
If you’re going to integrate augmented reality technology into your mobile commerce application, you should get started sooner rather than later. Computer-generated images are visible to real-world surroundings by Augmented reality and can be seen by the human eye.
The user wants to buy an item, but it’s out of stock, and they become frustrated about that. Wishlist creation allows customers to purchase the item as soon as it’s available again.
The app can make product recommendations based on the purchasing data we have. Artificial Intelligence can figure out how different customers behave and how that will affect your business. Customized user experience is a must-have feature for M-Commerce apps, so it’s fine to add extra money to the budget to make it happen.
Giving users a choice to choose dark themes is a good thing. However, the function of the dark theme is not essential but just attracted by some people. Many people find dark patterns appealing, so it’s a good idea to consider your user’s preferences when making purchasing decisions.
Customers can’t understand the product automatically. They will need help, so make sure they can get a hold of you. It’s important to provide avenues of contact for users who need help with your app.
Last, but certainly not least, is privacy. The M-Commerce app stores your sensitive information, such as your card details, on the phone, where it can be easily stolen by others. Due to this, you should set a privacy password to secure your app.
If you’re developing a mobile application, your users will appreciate it if you consider all of the above-mentioned design features. Now, you’re ready to move on to developing your mobile commerce app.